Real Estate Training – How to Create Your Unique Value Proposition

So, what do you say to people to help them know what value you can bring to them? You may be the best agent with lots of real estate training under your belt. Other people don’t know that. It’s up to you to share it with them. But how?

Creating your Unique Value Proposition (UVP) will give you confidence as you talk with people. You’ll know exactly what to say that will convey to people the value you can provide to them by your services.

Remember, know one likes to hear someone go on and on about how great they are. This is not your chance to blab about yourself. Your UVP is short and effective. It’s all about the benefits to your prospective client. All they’ll hear is the benefits they’ll get from using you as their agent. This will eliminate the chance that they will think you’re just ranting about how great you are.

Make sure to get your paper and pencil. There are some key components that you must have in order to be successful with your UVP.

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Real Estate Training – Learn Which Contact Management Service Is Right For You

As a real estate agent I spent lots of time researching contact management services. Use this information I discovered to help you make the best decision for streamlining your contact management. Here’s your real estate training for the day.

You have choices as to using a paid service or using free methods to manage your database of contacts. I’ll give you a review of Top Producer, Wise Agent, Sales Force, AWeber, and Mail Chimp.

Top Producer and Wise Agent are specific to real estate agents needs. Sales Force is not tailored to real estate however, can be used for any sales type business. AWeber and Mail Chimp are services for email list management and using email auto-responders.

As I tried Top Producer I found it could do a lot but not everything. What it could do that is very useful is keep your contacts separated into different lists. It gives you the ability to set up automatic emails (called auto-responders) separately for each list in your database. This is useful to send different types of information to different groups of your contacts. However, Top Producer has a long learning curve. I know they’ve made strides at streamlining the user experience. It just takes too many clicks and steps to accomplish what you want to do. When I used it I found I took way too long to do something simple like log a telephone conversation with a contact. It can do a lot, just not as streamlined as it should be.

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Selling Your Home – The Importance of Pricing Correctly

Let me start with the definition of “Market Value”.

“The approximate price a knowledgeable, willing, and unpressured buyer would pay to a knowledgeable, willing, and unpressured seller.”

Basically, this means your house is only worth what a buyer is willing to pay you for it. So, how do we establish an appropriate price that a buyer would be willing to pay? Most sellers will check the local MLS® listings, and see how their home compares to currently listed homes. While this is a good starting point, and will give you a good idea of your competition, it can also be a bit misleading. The reason it can be misleading, is because a seller can “ask” as much as they want for their house. This doesn’t mean anyone is going to pay it!

The most important factor when selling your home is not what homes are listed for, but rather what similar homes have recently sold for. This is the statistic that will properly tell you what buyers are willing to pay for a similar home, in a similar neighbourhood. To find out what similar homes have sold for in your neighbourhood, contact a local Realtor® in your area.

So, why is pricing appropriately so important? The most common statement I hear when listing a home, is “let’s list it a little higher…that way we have room to negotiate.”

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